Burda Publishing House and fashion bloggers gather at GLAM Party

Oh, these bloggers! More important than magazines, louder than television, more fashionable than the most important social shows ...

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All celebrities, fashion industry stars and beauty experts have long acquired their own pages on the Internet and have become famous thanks to their personal blogs. One of the most global blogging networks on the Internet, GLAM, whose popularity in the world is surpassed only by Facebook and Google, Burda Publishing House has launched in Russia.

Glam Media Founder Ernie Chiconia and Vice President Dagmar Schuller
welcome bloggers
In the very center of Moscow, on the sunny porch of the Ritz-Carlton Hotel with the best view of central Moscow, the Kremlin and the Alexander Garden in the city, GLAM celebrated its appearance on the Russian market with top fashion and beauty bloggers: Rita Galkina. Veronika Agapova, Lise Kapris, Lidia Frolova and many others. Young, but already managed to collect 15 thousand followers on Instagram, German blogger Masha Sedgwick specially came to the meeting as an invited guest. She shared her blogging experiences and secrets of interacting with readers.

Masha Sedgwick in the company of Russian bloggers
In the afternoon, the German GLAM team brilliantly voiced a presentation, telling partners about the benefits of working with the GLAM MEDIA network.
Working closely with CHIC OUTLET SHOPPING and Russian Fashion Week,GLAM prepared the present bloggers and fashion editors for the grand opening of MBWFR: with the help of Persona Lab stylists, anyone could create a styling in accordance with the latest hairdressing trends and get advice from a hair stylist.
And of course, GLAM did not leave dear guests without gifts: everyone received a goodie-bag from GLAMBOX, a set from the cosmetic brand ANNEMARIE BORLIND and a surprise from ARTDECO.
Photo: PR
Material prepared by Julia Dekanova