On December 9, in honor of the anniversary of the Podium of Mature Beauty, the portal for the older generation of Baba-Deda will bring together more than a hundred heroes who took part in the project at different times, starting in 2014.
Support for the largest charitable fair of the year “Soulful Bazar” will allow the event to be attended by 15,000 residents of the capital.
The guests of the event are expected to have three shows taking place at different times of the day. Each of them has its own peculiarity: the "morning" will cheerfully open with a perky exit of models in pajamas. In the "day" guests will be shown images for a beautiful and comfortable life for every day, and at the end of the day - an "evening" show of luxurious designers' outfits.
Viewers will see a separate exit of bold male images - this year the podium brought together representatives of the stronger sex aged 50 to 80 years. Among them is the new world record holder in bungee jumping (20 jumps from a height of more than 200 meters in 2 hours).
For the first time for the entire duration of the project, the pair exits “mother and adult daughter”, “grandmother and granddaughter” will be held, uniting different generations of women, and also, supporting a good tradition, couples in love will walk along the catwalk.
All the images for the shows were created by Russian and international brands and designers: WITT international, Glance, Next, Shele, Uniqlo, Alova, Polina Raudson, Olga Golubeva, Maira Mikelsone.
“Undoubtedly, after the Podium, life became brighter and more diverse, the project gave the opportunity to enjoy life more and set new personal goals. Thanks to the Podium, many new like-minded friends, wonderful friends with whom we have not stopped talking all these years and participate in other interesting projects "- participants share their impressions.
With the support of the Famvital brand of the pharmaceutical company Besen Helskea, the European brand of women's clothing WITT international, Danone and the Pochet charity foundation, all participants of past years will have the opportunity to enter the anniversary Mature Fashion Podium in Moscow.
Accreditation for the media: [email protected] and +7 926 421 55 06
Program:
11:00 - morning workshop on the myths of healthy nutrition in adulthood with the support of Danone
12:00 - 13:00 - "Morning" show, including going out in pajamas
13:00 - 14:00 - a day workshop on mature fashion with the support of WITT international
14:30 - 15:30 - "Day" show, including men's fashion show
15:30 - 17:00 - Talk show "Mother and Daughter" with the support of the Famvital brand of the company Besen Helskea
17:00 - 18:30 - "Evening" show of Russian and international designers and brands
18:30 - Formal closing of the Podium
The event will be held in the exhibition center Gostiny Dvor, in the framework of the charity fair "Soulful Bazar" (Ilyinka St. 4).
Free admission. Registration of spectators and mass media by the link >>
