Share
Pin
Tweet
Send
Share
Send
In the summer of 2014, the presentation of the Ariel 3in1 PODS for machine-washable clothes made of modern fabrics and the fashion show of the famous designer Julia Dalakyan specifically for Ariel took place.
Machine wash in fashion: trends in the care of modern clothes
In their speeches, Yulia Dalakyan and P&G experts explained how the evolution of textiles, trends in the fashion world and changes in the daily care of modern fabrics are interconnected. The choice of material has a great influence on the work of designers: the latest high-tech fabrics have a complex composition and open up almost limitless possibilities for experiments with cut and color. The clothing’s “behavior” depends on the characteristics of the textile: whether it will retain its shape and color for a long time, whether it will be comfortable to wear and will it be easy enough to clean.
Today, fashion is becoming more diverse and democratic, and life is active, rich and dynamic. Modern people always want to look dignified and spectacular, without spending a lot of time and effort on caring for their favorite things. Therefore, innovations in the fashion industry and textile manufacturing require revolutionary developments in the field of clothing care. It is the means for easy, high-quality and gentle machine washing that help keep things in excellent condition even for the most busy and demanding fashion fans.
The difference is obvious: new Ariel 3in1 Pods In action
During the event, all invited were able to evaluate the visual results of multiple machine washable fashion clothes using Ariel 3in1 PODS. The high preservation of the structure and color of the fibers of the presented tissue samples of various compositions was visible to the naked eye. Particularly interested guests additionally used a microscope for a detailed study of washed clothes and personally made sure that Ariel 3in1 PODS not only perfectly removes stains, but also provides gentle care for clothes.
This product embodied an innovative three-step concept presented during the event by a P&G scientific specialist: to clean, protect and strengthen tissue fibers. Compact Ariel 3in1 PODS is the most concentrated Ariel with a powerful formula that cleans, removes stains and brightens white and colored clothes.
Present from the catwalk: dream dresses according to individual designs
The highlight of the evening and a surprise for the guests was the show of the famous designer Julia Dalakyan - a collection of fashionable clothes made of complex modern fabrics. A variety of models are united by the fact that they do not require special care and are suitable for machine wash. And the highlight was the presentation of eleven dresses, created according to their own sketches of the fashion editors and fashion bloggers who were presented to the authors of ideas after the defile. And now these dream dresses will please the owners of more than one season, because Ariel 3in1 PODS will help them in everyday care.
This unique fashion project was designed to demonstrate the benefits of the new P&G approach to developing clothing care products. In search of things that are ideal for ourselves, we are no longer limited by anything but our imagination and desires. You can safely give preference to any styles, colors and types of fabrics - and be sure that they will retain their excellent appearance for a long time thanks to gentle and high-quality machine wash with Ariel 3in1 PODS.
Photo: PR
Material prepared by Julia Dekanova
Share
Pin
Tweet
Send
Share
Send
